Ⅰ
The women who raised me
La Lessive began as a way to honour the women who shaped my idea of care — the everyday kind passed down through family, home and habit.
Marseille-inspired — 1 litre
La Lessive
Liquid laundry soap
Made with real Savon de Marseille soap flakes, water, and LAVOIR’s signature perfume. Made in small batches in Cheltenham. For linen, towels, bedding and everyday washing.
For the fabric closest to your skin.
One litre · Up to 30 washes · Complimentary UK delivery
A little piece of French history. Batch III includes an original vintage Parisian card, handwritten in French. A small trace of a life once lived, tucked into every parcel. Add an embroidered LAVOIR tea towel for £8 with your bottle, or choose Le Torchon on its own for £12.
Purchase La LessiveBatch III — limited run
110
Sold
130
Remaining
240
Batch III
When this batch is gone, the next will take time.
LAVOIR / L’ART D’OFFRIR
Le Cadeau.
A little care.
A very personal gift.
Begin with La Lessive. Add a monogram, a handwritten note, the little things that say I thought of you.
Compose your giftChosen by you. Wrapped with care.
For the ones who make
the everyday feel special.
the everyday feel special.
LES PETITES ATTENTIONS
Make it theirs.
La Lessive To begin
Our signature one litre tin of laundry soap.
Les Pinces
Five or ten traditional wooden dolly pegs.
Le Torchon
A cotton tea towel, embroidered with their initials.
Le Sac
A cotton mesh bag to keep and reuse.
Le Petit Mot Complimentary
Your words, written by hand.
A vintage handwritten Parisian card accompanies every tin.
Something useful. Something beautiful. Something just for them.
A LITTLE MORE THAN LAUNDRY
What our customers say
EVERY EXPERIENCE MATTERS
Thoughtful words, treasured always.
We believe caring for everyday things should feel a little more special. Read what customers have shared about their experience with LAVOIR.
Ingredients & provenance
Nothing hidden in the wash.
We believe you should know what cares for the fabric closest to your skin. That is why we share the ingredients in La Lessive, where they come from and why each one has been chosen.
Discover our ingredients
1 litre
Up to 30 washes.
Small batch
Blended in Cheltenham.
Real soap
Made with 100% vegetable-oil Marseille soap flakes.
Delivery
Complimentary UK delivery.
Batch III
An original handwritten Parisian card in every parcel.
The Story
“Every summer, Mamie Lou would hang the sheets in the garden before the rest of the house was awake. By the time we came downstairs, the whole garden smelled like something you couldn’t name but would never forget.
I have been trying to bottle that smell ever since.
LAVOIR is as close as I ever got.”
Alex — LAVOIR
A first collection made in memory.
Ⅱ
Mamie Lou
This first collection is especially for my grandmother, Mamie Lou, and the memory of late-summer sheets drying outside in her garden.
Ⅲ
A scent carried forward
Clean, sun-warmed and familiar, this perfume is my attempt to bottle that memory — and bring a little of it into every wash.
The perfume
From Grasse,
softly carried into linen.
La Lessive is perfumed with a savon-inspired composition from Grasse, the French home of perfume. Not loud, not sharp, not overdone. Just a clean, faintly green softness — the feeling of linen dried slowly in the open air.
Perfume from Grasse, France.
Present in the wash. Subtle on the cloth.
Thoughtfully sourced
Where La Lessive begins
From Marseille soap flakes to a perfume composed in Grasse, every part of La Lessive has been chosen with care. Prepared in small batches in Cheltenham, it brings together French heritage, local finishing, and nothing unnecessary.
01
Marseille, France
Our Marseille soap flakes are saponified from 100% vegetable oils and made the traditional way in Provence.
02
Grasse, France
Our signature perfume is composed in Grasse, the French home of perfumery — soft, clean, and never overdone.
03
Tewkesbury, England
Our metal tins are sourced locally in Tewkesbury, close to where LAVOIR is prepared and packed.
04
Kent, England
Our labels are printed in Kent, chosen for their detail, finish, and simple restraint.
Questions
A few things to know about La Lessive
Question 1 What is La Lessive?
La Lessive is a soap-based liquid laundry wash made in small batches with Marseille soap flakes, water, and LAVOIR’s signature perfume. It is inspired by the way laundry used to be done: simply, carefully, and without anything unnecessary.
Question 2 How does it smell?
Clean, soft, and familiar. La Lessive is perfumed with a savon-inspired composition from Grasse, created to feel like linen dried slowly in the open air. It is not loud, sharp, or overdone.
Question 3 How do I use it?
Shake gently before use. Use around 30ml per wash — three level 10ml wooden spoons. Pour into the machine drawer or directly into the drum, then adjust gently depending on your machine, water hardness, and how soiled the laundry is.
Question 4 Is La Lessive a soap or a detergent?
La Lessive is a liquid laundry soap, not a conventional detergent. It is made with Marseille soap flakes rather than a modern enzyme detergent system, so it sits outside the usual laundry category.
Question 5 What is it made from?
La Lessive is made with Marseille soap flakes, water, and LAVOIR’s signature perfume. The ingredient list is: Aqua, Sodium Palmate, Sodium Palm Kernelate, Glycerin, Sodium Chloride, Sodium Hydroxide, Parfum, Hexyl Salicylate.
Question 6 Can I use it on all fabrics?
La Lessive is made for everyday laundry such as linen, towels, bedding, cottons, and regular household washing. For wool, silk, delicate fabrics, special garments, or anything precious, always follow the garment care label and test first where needed.
Question 7 Is it suitable for sensitive skin?
La Lessive is made simply, but it does contain perfume. If you have very sensitive skin, known allergies, or concerns about perfumed products, please check the ingredients carefully before use.
Question 8 Is it bio or non-bio?
Neither, exactly. “Bio” and “non-bio” describe laundry detergents with or without enzymes. La Lessive is a soap-based laundry wash. It contains no enzymes, but it is not a non-bio detergent either.
Question 9 Can I return it?
You have 14 days from receiving your order to change your mind, for any reason. You are welcome to open the box and check your order, as you would in a shop — anything returned unopened is refunded in full. Once a bottle has been opened or used, we can no longer resell it, so we issue a partial refund of 50% of the product price. Return postage for a change of mind is yours; if an item is faulty or we have sent the wrong thing, we cover the postage and refund you in full.
Question 10 When will my order be sent?
Orders are packed carefully by hand. As LAVOIR is made in small batches, dispatch times may vary slightly during busy periods, but every parcel is prepared with care and sent by tracked UK delivery.
Question 11 How much does each wash cost?
One tin is £32 and gives around 30 washes, which works out to roughly £1.07 per wash, delivery included. There are no hidden extras — the price you see is the price you pay.
Question 12 What does the Seasonal Rhythm subscription include?
The Seasonal Rhythm sends a fresh tin of La Lessive once a season, at £27 per delivery, for households who would rather not think about reordering. Subscriptions include a minimum of three deliveries before cancellation, and can be paused or adjusted afterwards from your account.
Question 13 What comes with Batch III?
Every Batch III order of La Lessive includes an original vintage Parisian card, handwritten in French: a little piece of French history. An embroidered LAVOIR tea towel is an optional extra at £8 when bought with a bottle, including in the gift package. Le Torchon remains £12 when bought on its own.
