{"product_id":"la-lessive-liquid-laundry-soap","title":"La Lessive — Liquid Laundry Soap","description":"\u003cstyle\u003e\n  .lavoir-product-copy {\n    color: #2e4207;\n    background: #f5f2ea;\n    font-family: inherit;\n    max-width: 760px;\n    margin: 0 auto;\n    padding: 24px 0 48px;\n  }\n\n  .lavoir-product-copy p {\n    font-size: 14px;\n    line-height: 1.85;\n    margin: 0 0 18px;\n    color: #2e4207;\n  }\n\n  .lavoir-product-copy .intro-label {\n    font-size: 13px;\n    letter-spacing: 0.02em;\n    margin-bottom: 28px;\n  }\n\n  .lavoir-product-copy .section-line {\n    border: 0;\n    border-top: 1px solid rgba(46, 66, 7, 0.45);\n    margin: 34px 0 26px;\n  }\n\n  .lavoir-product-copy h2 {\n    font-family: serif;\n    font-size: clamp(44px, 7vw, 74px);\n    font-weight: 400;\n    line-height: 0.95;\n    letter-spacing: -0.04em;\n    margin: 0 0 18px;\n    color: #2e4207;\n  }\n\n  .lavoir-product-copy .small-heading {\n    font-weight: 700;\n    font-size: 13px;\n    margin: 26px 0 6px;\n    color: #2e4207;\n  }\n\n  .lavoir-product-copy em {\n    font-style: italic;\n  }\n\n  .lavoir-product-copy .feeling-lines p {\n    margin-bottom: 8px;\n  }\n\n  .lavoir-product-copy .bottom-note {\n    font-size: 13px;\n    margin-top: 36px;\n    opacity: 0.9;\n  }\n\n  @media screen and (max-width: 749px) {\n    .lavoir-product-copy {\n      padding: 18px 0 40px;\n    }\n\n    .lavoir-product-copy p {\n      font-size: 13px;\n      line-height: 1.8;\n    }\n\n    .lavoir-product-copy h2 {\n      font-size: clamp(42px, 16vw, 58px);\n    }\n\n    .lavoir-product-copy .section-line {\n      margin: 30px 0 22px;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"lavoir-product-copy\"\u003e\n\u003cp class=\"intro-label\"\u003eFirst batch — limited release\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne for now. One for later. Buy two tins and receive 10% off automatically — £57.60 for two.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLa Lessive is LAVOIR’s first liquid laundry soap.\u003c\/p\u003e\n\u003cp\u003eMade in small batches in Cheltenham with traditional Marseille soap flakes, water, and our signature perfume — composed in Grasse as a return to a softer way of caring for linen.\u003c\/p\u003e\n\u003cp\u003eIt is built around soap, not a conventional detergent system. No optical brighteners. Nothing sharp. Nothing overpowering. Just fabric left clean, soft, and gently perfumed.\u003c\/p\u003e\n\u003cp\u003eFor stubborn marks, treat the fabric first, then wash as usual.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBecause linen remembers.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA 1L tin gives approximately \u003cspan class=\"s1\"\u003e\u003cb\u003e30 washes\u003c\/b\u003e\u003c\/span\u003e — around \u003cspan class=\"s1\"\u003e\u003cb\u003e£1.07 per wash\u003c\/b\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003chr class=\"section-line\"\u003e\n\u003ch2\u003eThe feeling\u003c\/h2\u003e\n\u003cdiv class=\"feeling-lines\"\u003e\n\u003cp\u003eLinen dried outside.\u003c\/p\u003e\n\u003cp\u003eSoft soap.\u003c\/p\u003e\n\u003cp\u003eA clean, quiet perfume — never sharp, never loud.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr class=\"section-line\"\u003e\n\u003cp class=\"small-heading\"\u003eMade with\u003c\/p\u003e\n\u003cp\u003eWater, our signature perfume composed in Grasse, France, and 100% vegetable-oil Marseille soap flakes.\u003c\/p\u003e\n\u003cp class=\"small-heading\"\u003eFull ingredients\u003c\/p\u003e\n\u003cp\u003eAqua, Sodium Palmate, Sodium Palm Kernelate, Glycerin, Sodium Chloride, Sodium Hydroxide, Parfum, Hexyl Salicylate.\u003c\/p\u003e\n\u003chr class=\"section-line\"\u003e\n\u003ch2\u003eGood to know\u003c\/h2\u003e\n\u003cp\u003eA soap-based liquid laundry wash for machine and hand washing.\u003c\/p\u003e\n\u003cp\u003eMade without preservatives, so use within 12 weeks of opening.\u003c\/p\u003e\n\u003cp\u003eStore somewhere cool and dark, with the cap closed tightly. Keep out of reach of children.\u003c\/p\u003e\n\u003chr class=\"section-line\"\u003e\n\u003ch2\u003eSafety\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWarning:\u003c\/strong\u003e Causes serious eye irritation.\u003c\/p\u003e\n\u003cp\u003eKeep out of reach of children. Wash hands after use. Avoid contact with eyes. If it gets into the eyes, rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do, and continue rinsing. If irritation persists, seek medical advice.\u003c\/p\u003e\n\u003cp class=\"bottom-note\"\u003eMade with Marseille soap flakes and perfume composed in Grasse.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LAVOIR","offers":[{"title":"Default Title","offer_id":56268391285076,"sku":"LAV-LESSIVE-001","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/8295\/9188\/files\/Google_Product_Images_-_1.png?v=1783164519","url":"https:\/\/lavoir.co.uk\/products\/la-lessive-liquid-laundry-soap","provider":"LAVOIR","version":"1.0","type":"link"}